Inspired by the charm and signage of the ’70s, the warm and dark color palette sets the tone for BAR MOTEL’s visual identity.
The logo brings together a few key elements: BAR, inspired by vintage music brand's typography, and MOTEL, a custom font refined with serif details that add a polished, chic edge. The diamond shape ties the whole composition together along with the tagline “No Vacancies”, that perfectly captures the spirit of BAR MOTEL, playful, fun, and instantly memorable.